Without Prejudice: Interview with Jason

Sunday, November 23, 2014 0 No tags Permalink 1

After showing off two of the blazers from the latest Without Prejudice Autumn/Winter 2014 on the blog, we had the opportunity to ask CEO, Jason Gerrard, a few questions regarding the bright future ahead, the vision and idea for the next SS15 collection, and some really good unmissable trivia that will make you love the brand even more.

 

Quickly recapping, Without Prejudice is a brand established in North West London by two brothers, who wanted to fill the gap in the market between the high-end tailors in Savile Row and the high-street. And they surely managed to come up with some outstanding tailoring garments while staying true to their core-vision, they are now expanding by always adding something new in their ready-to-wear collections and are planning to sell clothes for a younger audience.

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Q: How did the journey for “Without Prejudice” begin? Please tell us your story.

 

A: The journey of Without Prejudice began in London in 2006, when the mens tailoring market was saturated with over-hyped and under-performing products.

Our founders recognized that menswear, at that time, was consistently failing to meet the high level of quality that the city promised its customers.

That’s where Without Prejudice stepped in; with a simple yet ambitious aim of embracing change, inspiring innovation, promoting individuality over mass appeal and most importantly creating a brand that didn’t sacrifice quality for quantity.

 

Q: Can you talk us through the AW14 collection? We love the evening wear and the tartan check blazers!

 

A: Thank you for the kind words! The AW14 collection revolves around the theme of Northern Lights. The majestic colours of the lights inspired us to create a collection that transcends the confines of day and eveningwear.

We’ve introduced a strong sartorial element to this season with the velvets and checks becoming a clear favourite among our customers giving a dapper edge whatever the time of day.

Our collection allows the wearer to tactfully stand out in the dull, winter months highlighting one of our brand straplines “a whispers speaks louder than a shout”.

 

Q: What’s in the future for “Without Prejudice”? Are we going to see you guys at LCM/Pitti Uomo?

 

A:  In terms of export markets, we’re focusing on countries with new growth in menswear. For us, this means focusing on the United States of America, Canada and the United Arab Emirates.

In our experience, we’ve found the more traditional European markets tend to be loyal to their own brands, similar to the motor industry.

While maintain our strong relationship with our homeland, this is where the future lies for Without Prejudice. We are considering LCM and would love to be a part of it.

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 Q:  Where do you take your inspiration from? What/who inspires “Without Prejudice”?

 

A:  Our inspiration comes from many different areas. It can come from polar opposites. AW14 was inspired by the Northern Lights while SS15 is inspired by Western Americana. Wherever our inspiration comes from, we never lose sight of creating interesting yet commercial pieces.

 

Q:  We are really excited to find out what to expect next year for your brand, Can you give any details on the SS15 collection?

 

A:   SS15 will give a nod to Americana. We shot the lookbook in Dungeness, the only recognised desert in Europe. A pair of cowboy boots may have made an appearance. But in terms of the collection, you’ll be seeing some brighter, dulcet colours and lightweight fabrics, especially linen.

SS15 will see the debut of some new styles from us including two new jackets that push Without Prejudice into contemporary territory. Something that we’re currently working on is a brand new collection from Without Prejudice focusing on a younger audience.

 

Q:  Can you give us three interesting unique facts about “Without Prejudice” that made the brand what it is today?

 

A:  The team survive on a diet of only sunflower seeds

 

– The devil is in the detail and we have always been obsessed with the detailing on our suits  – from the unique vertical button hole detail (it’s traditionally horizontal) to the purple stitching on the button cuff, the added sweat pads and French barrier clip on our trousers avoiding any awkward trousers falling down incidents.  The list is endless but we don’t want to spoil the satisfaction of discovering the rest.

 

-We’re taking on the big guys without compromising our brand motto – “Not Made in China”. That requires balls.

 

 

Credits photos from the AW14 lookbook and words: Without Prejudice 

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