As some of you may know, On the 16th of March Alfred Dunhill presented his awesome Fall/Winter 2012 collection in Shanghai.
Called “Trafalgar” (After Trafalgar square in London), They used a super cool 3D technology and holographic projection to demonstrate the different seasons and the change of clothing as well in the collection.
It began with Spring in the morning, followed by summer at Noon, then Fall at Dusk and closed with an amazing and emotional Winter at night!
With over a thousand people attending the presentation, The British designer really went for it and managed to wow the audience.
Other than the visual, even the sound was well looked after and Renowned British Violin virtuoso Charlie Siem was given the opportunity to play for the show. The tune was very dramatic and moving which blended perfectly with the visual and change of seasons.
I believe Alfred Dunhill managed to give out a simple and strong message. Trends change every season but Style is timeless. And that’s exactly what Dunhill collection is all about, Style and Elegance.
Something that you could wear over and over again without worrying about it going out of trend.
As I’m still wowed about the whole video, I wish I was actually there to assist. Anyways, Here below few stills!
I also remind you that you can find the collection on the official website
Dunhill Official Website