Luisa Via Roma Fall/Winter 2013 Butterfly Effect

Luxury online retailer Luisa Via Roma introduces us their Fall/Winter collection with this dark romantic campaign, featuring Dolce & Gabbana, Kenzo and Dries Van Noten.
Even being a big fan of the online retailer, we have to admit that we got drawn by the actual beauty of the shots and the mix of dream and romance that can be felt from them.

As described on the press release “Life’s dreamers will torture themselves trying to capture the beauty of nature, only to realise that it can never be caught, only imitated.

But this season the romantic can content himself with clothes that nature would smile on; Kenzo’s scudding cloud prints are brought to earth by Dries Van Noten’s pyjama stripes, and Dolce and Gabbana’s rich tapestry floral shoes make even the plainest trousers bloom.
A feather in your cap and Miharayasuhiro’s timeless patent brogues will take you down country lanes and onwards to the next bucolic fantasy. Wear your shirt tails long and your tailoring outsize – like wings, ready to take flight. The Butterfly Catcher never stays earthbound for long.”