Press days come pretty much on top of the list of my favourite things, the glitz and glam of going to visit the showroom, having the chance to get to know the people that work for the different brands and seeing in exclusive the preview of the collections from the fashion shows, also let’s be totally honest, who doesn’t like having a cheeky glass of champers – or red velvet cake, whatever floats your boat – while discussing about fabulous clothes?
Yesterday I woke up bright and early, I dressed pretty smart with a flower-pattern shirt underneath a mustard colour v-neck, my look was completed with a skinny-fit navy blazer and smart trousers. at 10.30 am, I finally arrived at Bond Street tube direction, my direction? the Hackett London Showroom, of course!
As soon as I stepped into the building, I was welcomed by the wonderful PR manager, Charlotte. She first made me sign the guest book at the lobby and shortly after she showed me around the main big rooms, which showcased the main Hackett collection, the more preppy side of the brand with garments adapted from the catwalk and re-interpreted for a wider group of people. She then gave me a brief but very helpful description and “verbal press release” of the ranges available there.
Padded jackets, casual checked shirts and thick knit sweaters were dominating one part of the room, with the colourful and fresh range inspired and made primarily for the younger public on one wall – well, unless you are a Peter Pan at heart – while on the other side, Aviator jackets, Parkas and Chinos were the primarily leading edge of the main classic brand. A 100% contemporary collection that mixes with the traditional design. Tweed blazers and animal prints sweaters are made too-cool-4-school….I have a huge feeling they will become best sellers for the brand.
My favourite room was the Mayfair, it mainly displayed the dinner-wear apparel: plenty of suits and jackets for the true gentleman. Briefcases, hats and bowties were also a big part of the “main course” which enhanced the visual experience of discovery, it was like being in Sherlock Holmes’ walk-in wardrobe – or so how I imagine it to be – with vintage crystal liquor bottles and binoculars scattered here and there. The room and the garments truly reflected the vision of the brand, which is all about the british heritage and impeccable tailoring made exclusively by english designers!
The outwear with the fur on the collar, the red velvet trousers and the brown checked tartans blazer – please see the picture below for reference – were my favourites of the dinner-wear collection.
Last but not least, the accessories room was connected to the main room. If you love accessorising and wouldn’t leave the house without them, then stop panicking, there’s no reason to worry with Hackett: made to fit different styles and different tastes, the accessory-range varies from formal ties – block prints, floral, patterns.. you name it, they have it – to handbags, wallets, cufflinks, technology – think Ipad cases and iphone covers – and the ultra sophisticated yet sporty Aston Martin collaboration range… fancy huh?!?
What more could you possibly expect from such a great designer? Overall, I’ve had an incredible experience that I would love to repeat in a heartbeat: The people were amazing – Charlotte and Fiona were overly nice to show me around and introduce me to the collection -, the two waiters were gorgeous – oh no, he didn’t! – but most importantly, being able to check out the collection up close was just the cherry on top of an awesome press day.
As usual, don’t forget to check out their website www.hackett.com and I will keep you all up to date with my favourite garments and the price list as well as when the A/W13 collection is available in store and online.