Have you guys heard about the new Burberry Brit fragrance yet? – Brit Rhythm is the new signature fragrance for men and it recently launched globally making a huge impact on social medias such as Twitter and Instagram.
Burberry is pretty much known for being able to connect with its costumers / fans through technology and funnily enough, I’ve heard more than a few times how special some of them felt through personal social media tweets and updates.
Today we aren’t going to talk about the perfume itself – another time maybe – instead, we will discover the Capsule of a ready-to-wear and accessories collection made by Christopher Bailey exclusively for the launch of the fragrance, which will become part of the Brit collection which is all about the celebration of a young, casual and modern dude!
Focusing on leather biker jackets, black trench coats made of suede and taking inspiration from the leather notes at the heart of the fragrance, this capsule collection is set to be big among fashionistas and rock music fanatics.
Spikes and studs are also another huge part of the collection and highlight the punk-rock soul of the garments. The collection will be highlighted in windows across the brand’s store globally.
The campaign features british musician George Barnett of These new Puritans