LOEWE Spring/Summer 2018

Romantic and re-imagined, the British creative designer J.W Anderson fused elements from the past and re-invented classic house pieces such as linen shirts, sport wear and jackets. The collection was shot in and around infamous artist, Salvador Dali’s former house in Catalonia, and the photos just look unreal.


The styling is very LOEWE; we love the androgynous feel and look of the clothes: from the models , down to the very artistic location chosen for the look book. Our favourite pieces were the lightweight ochre suede & fabric trench coat, the relaxed linen shirts featuring an amazing transparent collar with metal leaves inside (recalling the beach and the sea), and the raffia oversized tote bag.

The brand also showcased an amazing lilac suit, a first for the Spaniard brand when it comes to tailoring!

Last but not least, to celebrate the summer of love, Jonathan Anderson organised the best after party at Institut du monde Arabe, to kick off Paris fashion week in style. We LOOOVE Loewe.


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