From NYFW to Pitti Uomo, the new Hilfiger edition was presented on the first day of Pitti 91, with an incredible installation at the prestigious Palazzo Corsini right in the heart of Florence.
The American designer presented a sporty chic collection taking inspiration from heritage clothing range from the past, re-imagining and displaying loose fitted/relaxed silhouttes executed with premium fabrics and high-quality details with a modern twist.
For example, the gorgeous overcoats are styled together with relaxed fitted jogger pants, while luxe cashmere jumpers are matched with toggled coats and bomber jackets to create a very relaxed mood.
The presentation show space had a variety of unique digital touch screens and visual merchandising fixtures, showing how the brand is very aware of the new technologies and how the market has moved towards buying online and window shopping on the net.
Mr Hilfiger attended the presentation along with guests, such as model Lucky Blue Smith, Rafferty Law and Presley Gerber.
I was also very fortunate to have been invited, unfortunately due to some health problems I wasn’t able to attend! For pictures of the event, and our favourite looks, have a look at the images below and enjoy