Sea, endless beaches and palm trees everywhere – that’s Tommy Hilfiger SS16 theme for the new campaign and collection, evoking that “Wish you were here” feeling of Holidays and summer time.
The new campaign, starring Marlon Teixeira, Nathan Owens, Miles Mcmillan, was shot in exotic locations such as St Vincents and the Grenadines (Mustique) by photographer Craig McDean, and are seen having fun and enjoying a cast-away chic scenario along side the female counterparts.
“Our Spring ’16 campaign is inspired by the eternal island vacation,” said Tommy Hilfiger. “My family and I have always loved the Caribbean, and Mustique in particular is our favorite place to spend time together. This season, we channel this ‘island life’ inspiration into our colorful, cool campaign with an eclectic twist. We mix nautical and tropical influences with sun-washed palettes and athletic accents; it’s all about a relaxed beach holiday with a glamorous touch.”
This SS16 collection will arrive in store worldwide (and online) in March 2016; and thanks to Tommy, we are already getting our summer vibe on!