A summer full of fun and adventure ahead to get us all in the best mood, this is the main vibe we get from the Summer (festival) campaign from Dutch brand The Sting as we see a group of guys (and girls) having fun while looking fashionably summer-ready!
Prints on t-shirts, hay hats, and colourful shorts are some of the garments available in store and online. The brand, which takes its name from notorious 70s movie “The Sting”, starring Paul Newman and Robert Redford, has made its mark in the Netherlands and it’s quickly taking over the UK, with their flagship store right in the heart of Central London (near Piccadilly) and a second store opened during the Olympics in 2012 in Westfield.
The main identity of the brand, is all about being young, free and cheeky. And those values are well translated onto their garments, don’t you think? We are certainly loving the photos, and the collection… Roll on summer!